Advertisement Techniques

Introduction Advertisement is techniques and practices used to bring products, services, opinions, or causes to public notice. It is meant to persuade the public to buy a product or a service. It persuades the public to respond to a marketing offer for a product or service (Gibson, 2004, pg. 14).Advertising We will write a custom article sample on Advertisement Techniques specifically for you for only $16.05 $11/page Learn More People respond to advertisement in different ways. For instance, some people make choices based on the advertisements made in the media. There are also people who cannot be influenced by advertisements to make choices. The response exhibited by consumers depends on the individual’s perception about the advertisement. Argument that Advertisements Affect Our Choice Most of the advertisements position a given product to a lifestyle which I valued by many people. The people who value the lifestyle will definitely buy the produc t. For example, those people who take beer will be influenced to take a certain brand that is being advertised because they believe what is said about that brand. The advertisement may state that a particular beer brand adds energy to the body. They will believe the advertisement and take the brand. People, therefore, value a certain product because of the way it is advertised. They make decision to buy a product based on the way they understand the message communicated by the advertisement (Zlobin, 2004, pg. 30). Advertisements made in the media influence the young people’s decision making process. For instance, pictures of sexily dressed ladies maybe used to advertise cars. These influence most men to make their choice when determining the model of the car to buy. They believe that the pictures of those ladies represent the best model of a car. In addition, sexy and attractive women that are used in advertisements are meant to woo men into purchasing a given product. They g et attracted to the women and in the process they buy the product. Therefore, advertisement affects the way people make their choice. All advertisements emphasize only the positive aspect of a product or a service. This makes the people to forget the negative aspect of a product or a service. The consumers may buy products just because they liked them when they were advertised but not because they are not in need of the product.Advertising Looking for article on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More They are wooed by the positive aspects of the product that are portrayed during advertisement. For example, the contraceptive used by women are only portrayed as being effective but the side effects are not talked about (Zlobin, 2004, pg. 38). Women just buy and use them but they hardly think about their negative effects. Most of the advertisements made are aimed at familiarizing us with products and brands. We are only told about the positive side of the products. For instance, alcohol and its different brands are advertised and a lot sad about the positive effects they have on the consumers. This makes the young people consume the products without being aware that they also have negative effects. Advertisements may only make us aware of a particular group of products. When we want to satisfy a need, we only think of the products we know from advertisements. Advertisers have realized that people are easily wooed to buy a particular product when they are told about the positive value of that product. The product may have negative effects on the consumers but they hardly count on them while making buying decision. The negative effects are easily forgotten because they are omitted from advertisements. Advertisements, therefore, ensure that somebody will be willing to purchase a particular product. Advertisement of a new product in the market makes people to buy it. Many people fear being left out as they want to keep up with the products and services, and also to be socially acceptable (Zlobin 2004, pg42).Advertising We will write a custom article sample on Advertisement Techniques specifically for you for only $16.05 $11/page Learn More Advertisements influence people to make choices on the products they buy. Many people believe that advertisement makes the shopping simpler and efficient. For people to reduce unnecessary risk, and to make decision at the point of purchase, they will tend to buy the products that are mostly advertised. Argument Against Advertisement Uses the Media to Influence Our Choices Most people believe that advertisements use media to influence our choice. This may not be the truth in most cases. People believe that they are in full control of the choices they make and are not influenced by advertisements. These classes of people make their decision based on their choice and not the advert made in the media. Advertising is design ed to enable a company to make a particular product known by the target customers. People will not buy a product they do not know about. The product may even be a luxurious one that the consumer can live without because they do not necessarily need it. Such advertisements are meant are targeted to a particular group of customers with high ability to buy. The issue arises because the advertisements for such goods are seen by many people and not all of them will buy the product. Therefore, advertisement cannot influence people’s choices. Advertisements are not inherently bad, but most of them use manipulative tactics to woo the consumers. The tactics make people believe that they are in control of their choices, even when they are influenced by advertisements (Haddow, 2009, pg. 34). Conclusion A company creates advertisement to make people buy its newest products. They are used in positioning a product in the market. Advertisements may, sometimes, create a false image about a p roduct. They do not always portray a perfect image about what the product is and what it can offer the consumer. Advertising is used by trade firms which want to make their new goods popular. It also helps the older products to remain strong in the market. If a brand takes long before it is advertised, it may be forgotten by the consumers. New products will come up in the market and overtake it.Advertising Looking for article on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumer behavior is shaped by what they see and perceive through their senses. The more they hear and see a product, the more they develop willingness to purchase it. They need to keep on seeing and hearing about a product if they were to keep on consuming the product. Advertisement influences people’s decisions while making purchases. They make people believe that they are getting what they want. Transaction advertisements are used to remind consumers why they spent their money. They also reassure them that they made the right choice in purchasing a particular commodity. Advertising is important in the modern economy. It makes products famous and known to many people throughout the world. Most consumers learn about products through watching advertisements. Their decision to buy products is highly influenced by the advertisements made for those products. Referencing List Gibson, D 2004, Communication Power Media, Cengage Learning, Stamford. Haddow, K 2009, Disaster Communic ations in a Changing Media World , Thomson Learning, South Melbourne. Zlobin, N 2004, International Communications: A Media Literacy Approach, University Of New York, New York. This article on Advertisement Techniques was written and submitted by user Angela S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Internal Business Factors at Nike, Inc.

External/Internal Business Factors at Nike, Inc. Free Online Research Papers Nike’s planning and organizing began in 1962 when Phil Knight, an accounting student and middle distance runner at the University of Oregon, had an idea to bring low-priced, high-tech athletic shoes from Japan to dislodge German domination of the U. S. athletic footwear industry (Nike, 2007, p. 5). In 1972, Knight, along with Bill Bowerman, University of Oregon’s track and field coach, formed a partnership and introduced Nike, a new brand of athletic footwear named for the Greek winged goddess of victory. Leading its employees and controlling or monitoring the company’s worldwide operations, along with on-going planning and organizing as new goals are established, has made Nike, Inc. one of the largest sports and fitness company in the world. Globalization When Nike first started selling in the foreign market in 1972, the company had to assess the economic trends of domestic and international markets during the planning stage. This would include the impact of the global market, technological advancements, and e-business which is rapidly growing. The planning and organizing process also has to be specific to the region where a new factory was to be built. For example, resources may be more available in the Nike Americas Region than in the Europe, Middle East, and Africa (EMEA) Region; government regulations may be stricter in the Asia Pacific Region. To be successful in the leading or motivating process, Nike would have to assess a country’s culture and economic status. For example, in Indonesia, the take-home pay averages $65 a month which does not seem like much to the U. S. worker, but this pay scale is almost double Indonesia’s minimum wage of $34 a month. These wages also come with other benefits that include overtime and holiday bonuses, social security, free health care, free schooling, free clothing, at least one free meal a day, and sometimes free housing (Jenson, 2000, 1). In these countries where most of the population lives below the poverty line, Nike jobs are quite desirable. As with any global company, Nike’s success depends on the controlling or monitoring of the progress of its manufacturing and sales of athletic footwear and athletic gear. Technology When one thinks of technology, computers or electronic games may come to mind. For Nike, technology refers to product technology; new innovations in footwear, apparel, and equipment. As fitness evolves, Nike’s products are planned to give consumers a competitive edge and help athletes perform better. Each part of the manufacturing process is designed to accomplishing the goal of providing the world’s best athletic gear. When Nike Air was introduced, it made a revolutionary impact on the sports world for its versatility. Beyond its basic function of impact protection, it can be shaped and tuned to meet the specific demands of contemporary athletes (Nike, 2007, 6). As Nike monitored athletes’ needs, changes were implemented to make their footwear even better. For example, in 2001, Nike Shox was introduced, made with unique columns of engineered foam. This new product technology began a new revolution in footwear cushioning. Innovation Although Nike is one of the largest sports and fitness companies in the world, Nike still has to challenge its competitors with new product ideas. In the planning process, Nike must continue to evaluate consumer demands. Recently, Nike decided to collaborate with Apple and bring sports and music together. According to Nike’s CEO, Mark Parker, The Nike + iPod Sport Kit is a wireless system that connects to the iPod nano to give people a personal running and workout experience (Apple, 2007, p. 1). Nike is planning to make many of their footwear and apparel styles iPod ready. Some of the designs now include jackets, tops, shorts and armbands designed specifically to carry iPods seamlessly. Nike’s CEO and Apple’s CEO will continue to work together to maximize the Nike and iPod experience. This partnership will help Nike to remain as the leading sports company. Diversity Nike’s strategy focuses on diversity in the workplace (Nike, 2007, p. 1). In 2003, Nike created the Office of Global Diversity. Surveys are one way top-level managers communicate and receive feedback from Nike’s employees. The organization wants to know how satisfied the employees are and the effectiveness of management. Work teams and workshops are established to address employee recommendations (Nike, 2007, p. 2). The workshops emphasize employee interaction. Management is constantly monitoring the engagement of stakeholders and employees. Ideally, the company should build a data collection system to asses the issues and impacts in the workplace. Nike has a continued desire for improving performance and reaching new goals. Ethics Companies that specialize in business ethics training and corporate social responsibility instill workplace ethics among staff by creating a business ethics policy (Fieser, 2006). In 1996, the ethical issue of child labor came to the surface regarding the hiring of young employees by Nike’s Asian and Latin subcontractors whose ages ranged from very young to teenagers. The teen workers would have not been so controversial; however, there were no regulations or work permits issued. For the last decade, Nike’s managers have had to plan and organize a world-wide public relations campaign to redeem their name and reputation related to this ethical controversy. Without proper management leading and planning in the Nike Corporation, the company would have suffered from the child labor issue. Nike has made a true bounce-back from the negative media attention, and continues to be successful due to their strong business ethic philosophy. External and internal factors have an enormous impact on the productivity and success of a company. The process of assessing the external and internal factors that face an organization is a major part of the planning function of management. These factors also impact how a company is organized and how resources are used to accomplish the preferred goals and objectives established during the planning process. References Apple (2007). Nike and Apple Team Up to Launch Nike+iPod. Retrieved January 29, 2007 from apple.com/pr/library/2006/may/23nike.html Jenson, H. (2000, July 2). Globalization ala Nike. Retrieved January 29, 2007, from internationalreportingproject.org/stories/indonesia/indonesia_globalization.htm Fieser, J. (2006). The internet encyclopedia of philosophy ethics. Retrieved January 30, 2007, from iep.utm.edu/e/ethics.htm Nike (2007). After 30 year, Nike continues to lead innovation in footwear, apparel and equipment. Retrieved January 26, 2007, from nike.com/nikebiz/nikebiz.jhtml?page=6 Nike (2007). When Nike breathed its first breath, it inhaled the spirit of two men, Phil Knight and Bill Bowerman. Retrieved January 27, 2007, from nike.com/nikebiz/nikebiz.jhtml?page=5 Research Papers on External/Internal Business Factors at Nike, Inc.Marketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasPETSTEL analysis of IndiaAnalysis of Ebay Expanding into AsiaBionic Assembly System: A New Concept of SelfRiordan Manufacturing Production PlanThe Project Managment Office SystemHip-Hop is ArtNever Been Kicked Out of a Place This NiceInfluences of Socio-Economic Status of Married Males

Business Law Essay Example | Topics and Well Written Essays - 1000 words - 19

Business Law - Essay Example is not improper to consider European Communities Law before Legislation and Common laws as sources of English Law because, European Union has progressively passed the right to create laws which have effects in the UK since it joined European Union,. Kelley and Holmes (1997) considered Legislation as the second source of Law because Parliament within UK is sovereign and can create or alter the law whenever it determines to do so. European Law has three distinctive forms namely regulations, directives and decisions. Regulations have immediate effect without out the need for UK to produce its own legislation. On contrary, directives are those that require specific legislation to execute the proposals. Decisions of the European Court of Justice are applicable all over the European Union countries (Kelley and Holmes, 1997). Parliament has sovereign rights and powers to make or alter laws if European Union institutions are sovereign in its boundaries. The laws that are formed by the legislature (Parliament) are known as Statute or Legislation law. A law which has been passed by the legislature and it has received Royal Assent, it is known as Act of Parliament and it forms to be the primary form of Statute Law (Gillies, 2004). There are various types of legislation and its impacts also will be different. For instance, public acts affect public generally whereas private acts affect only limited groups of the public. The Common Law is the body of principles that are developed by the Common Law courts of England (Gillies, 2004). Common laws are those legal rules and principles that are created and developed by the courts in deciding legal cases. The primary hallmark of the Common law is that it is made by court judges. They, rather than creating laws, find, observe, declare and discover laws from case to cases. Equity is considered to be a branch of English Law, supplement to Common Law. It has been established and developed hundreds of years ago when litigants went to